Some time ago, I swore I would never buy shoes online - and I did. Some time ago, I swore I would never buy pants online - and I did. Some time ago, I swore I would never buy a car online - and, again, I did.
These are tributes to two things: better and more informed user experiences online that mitigated the risk when I was busy swearing.
But yesterday, I was looking for shirts, and Amazon, Google and a myriad of other websites failed. It was the sort of failure that was so ubiquitous that I had to write about it - unlike buying a car stereo at Crutchfield.com instead of Amazon.com because of user experience (and better prices).
I decided that I would like a few mandarin collar long sleeve shirts with pockets since I've lost weight and some of my older shirts make me look skeletal. Someone on the planet would make what I wanted - I'd stopped wearing these shirts because the simply are hard to find, but resolved, I spent a few hours yesterday trying to find them and was sorely disappointed that I couldn't find what I wanted... and that, though they might be there somewhere on this big blue marble, the user experience sucked horribly.
Most sites, as an example, won't allow you to search between long sleeve and short sleeve shirts (at least for men). That is disappointing because it's a shirt buying basic. Then comes the problem where a mandarin collar is also called a banded collar (and on Google, the 'silhouette' is identified as a Roundneck).
What probably makes the problem worse is the fact that I have no patience for shopping. I don't like having to sift through hundreds, if not thousands, of shirts to find the right one. I know what I want. I know my way around search tools. I know how this search should have been designed. I know how shirts should be tagged. I know that when I search for mandarin collars, banded collars or roundnecks (not to mention 'China collar')... I shouldn't see regular collars in the search results.
Once again, we find where the algorithms are limited. C'mon, folks, get it together.
Or hire me and let me do it for you. :-)