Last week, at Walmart no less, I was staring at a Kindle Fire
. I had just returned the iPad2 to my former employer and, as I had intended before they leased the iPad2, I was in the market for a Kindle Fire. As I stood there, a gentleman perhaps my age or older (you're in trouble when you can no longer tell) was looking at all the tablets on display. He assiduously started with the iPad2 on the left and worked his way all over to the Kindle Fire on the right, asking the Walmart employee fairly solid questions about each one. It became apparent that he had done some research and was making a decision. As he pondered the Kindle Fire with the low price, a gentleman fitted into an Army Reserve shirt started pressing him back to the iPad2.
He, of course, swore by the iPad2 and thought it was the greatest thing since MREs. To a large extent, he was right but it was clear that he had a dedicated use case. Despite my interest in cheap movies, I stepped in on the side of the Kindle Fire. For every application that he called out for the iPad2, I was able to call out an equivalent on the Android 1. My Army friend's familiarity with the iPad2 was really what it was boiling down to, and then I tossed up the browser that Amazon uses uses the cloud itself to process things and thus speeding the browser on the Kindle Fire - at a lower price. He stared at me, and I balanced that with the fact that Congress had been looking into the browser itself as related to privacy.
It was clear that I had my new Army buddy in uncharted water, and he was nice enough to respect that. We agreed that it was basically about user experience - and the iPad2, hands down, still has a better user experience than most tablets. (Having had a Kindle Fire for about a week now, you can expect a post coming on that as well) However, I pointed out that Apple's app store was sometimes used to block competitors - and that when one looked at the stores available from Apple and Amazon, Amazon was the clear winner. Amazon, frankly, has more stuff and if you're intent on buying stuff, Amazon was an orgasm of consumption.
At this point, we started talking about a lot of different things, agreeing to disagree on platforms - he religiously defended the iPad2 while I was trying to be balanced between the two.