In previous entries I mentioned the subjectivity of tags as well as the need to have more than one point to navigate from. While some of what I'm writing about has been done, it is masked by a single text box with a search button next to it - be it on this site or a search engine of your choosing.
Tag subjectivity really depends on the author, the time of the writing (what the tag meant at the time of writing) and the site on which the content is published.
As I mentioned before, there are two extremes of tagging that content creators are somewhere between. Simply put, these extremes are, 'be seen' and 'be accurate'.
We all know content that has been tagged to 'be seen' that isn't accurate. That's a constant battle with search engines against those that game the system to have their content seen, and the motivation for that is typically advertising. It's aggravating at times to type in a search phrase only to be inundated with a bunch of links best described as 'crap'.A photo I posted on Flickr, which I tagged very tongue in cheek, gets views because of the tags I used - and it's safe to say that someone searching for such things is more interested in content of another type. The same is true of this image. While both images are work safe (and very PG), people who search for certain keywords are likely upset with me because of the tagging. Of course, they won't complain, and I get a few chuckles.
Accuracy, on the other hand, is a bit different. Being a bit of a naturalist, I take photos of wildlife and tag them with their scientific names. A great example of this is this image of a young cane toad. Because I tagged it accurately, the image (with my permission) made it's way onto sites related to invasive species in Florida. In fact, images that I have licensed out have been tagged accurately - translating to 'getting paid'.
Getting a little bit ahead: Images that I have had a little fun with the tagging don't really earn. But then, I don't make money off of advertising on Flickr. In fact, Flickr doesn't make money advertising on Flickr.
Content creator subjectivity in tagging can allow for content to get views for the wrong reasons, or it can allow for content to get views for the right reasons. The wrong or right, despite what you may think as a content creator, is not up to the content creator. It's dependent on the audience and it's also dependent on time.
Almost all of my content views do not happen when I publish the content. My experience is that my style typically gets more reads after a few months. We could attribute this to a lot of things such as popularity of the topic and popularity of the content creator. I've never really been interested in being popular - I've been popular for periods - but I've found things that I've written about have been popular and sometimes are cyclically popular.
Some things are timeless. Music, books, movies - even ideas - some of these are timeless. In the grand scheme of things, they represent a very small percentage of what has been created.
Can you name something created on the internet and for the internet that's timeless? There are some things that are, but when it comes to popular content on the Internet, you'll likely not find anything that stands the test of time.
Then we get into what tags mean. For example, prior to February 4th, 2004, the tags 'social media' and 'social network' would not have included Facebook. Prior to July, 2006, Twitter wouldn't have been encapsulated by those tags either. Why? Because they didn't exist prior to those dates. And when it comes to social media and social networking, in a popular sense, how many people even know about or remember Orkut? Relatively few, I imagine.
So what tags mean is dependent on when they were used - and even The Semantic Sphere 1: Computation, Cognition and Information Economy doesn't really speak to that issue. Symbols, words, meanings - they change.
Don't believe me? Look up a random word at Etymonline.com.
Tags and Searches
There are obviously a lot of issues with tagging content, and while their typical use of what's popular now, over time the tag degrades. It's not hopeless, though.
There are two things that can be done with searches - and tagging content in general - that can be done to assure that content stands the test of time. The content creator and the time of publishing, generally speaking, are methods of searching - and maybe we should be treating them as tags within content management systems. Sure, you can search by person, and on some sites you can even search between specific dates, but those are not the standard and they are not the standard because they were never designed this way. They are treated differently in databases, typically in different database tables altogether.
A few of you might see where I'm going with this...