If you missed Matrix of Intimacy, Part 1 you may want to read it.
So. We're all matrices of likes and dislikes, and with social media this is more apparent since we have interactions with more people than we would have without the Internet - geography is now less of a factor. Since I couldn't afford the services of Mondolithic Studios, I'm stuck with my riveting stick figures on the left. A computer might interpret how we look to each other as matrices of likes and dislikes - but we humans don't. Maybe we should.
We know what we like. We know what we don't like. Sometimes what we don't like becomes something we do like. Sometimes things we do like become things we don't. Some people are more consistent with their likes and dislikes than others. When you boil it all down to the primordial stew of the collective intelligence of a single creature, we're a pretty dysfunctional group of cells. Picture a body of cells where nerves connect cells in other parts of the body. We'd call that a nervous system. But lets draw that down again back to 2 people.
The things that interest us change. The things that interest us change in priority. It could be argued that introverts might change the people around them as their own interests change and that extroverts might change their interests as those of people around them change.
Change, though, is constant. What we perceive as noise isn't always constant. It changes, too.
Going down into finer detail, in social media, we get to the tags that people use as well as the tags that interest them. Hidden within the tags people use, we get into the things that people use certain tags for.
The Internet is flooded with the autobiographies of primates with blow by blow commentary in the hope that someone, somewhere will think that the brushing of their teeth is noteworthy. So we get noise. That noise is also tagged with all manner of tags. Some, like #YOLO on Twitter, is pretty self-contained and can be easily ignored. Some creeps into all manner of things, from politics to social media to rocket science to lipstick colors.
But some noise isn't noise. Sometimes it's an echo of something we've already seen. If you haven't seen a meme fly by a week after you posted it, you haven't been on the Internet very long.
One person's noise is another person's music. Ask any parent and teenager.
Thus, we get different kinds of noise:
Matrix mismatches: When people you might otherwise like post a bunch of stuff you're not really interested in. We've all seen it on Facebook, Twitter or wherever else.
Repetitive: When someone finds that meme from last year for the first time and feels an ovewhelming urge to put on their Indiana Jones hat and share their archaeological discovery to the world.
Lack of relevancy: Simply put, inappropriate tagging.
Self-Absorbed: You know. The 'it-is-all-about-me-and-my-cat-and-what-my-grandkids-did-last-summer' folks. To some extent everyone is self-absorbed, but some people make it more of an artform than others.
Promoted Posts: Where someone pays to own a keyword or tag, as in Google Ads or promoted posts, when you care less than the poo-flinging monkeys at the zoo.
What social networks haven't figured out how to do is attenuate the noise - and if someone actually sat down and thought about it, it's really not tough.
Here's a hint. And it can be done.
To be done well, though.... that's the challenge.