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Learning is not compulsory... neither is survival.
What we find in books is like the fire in our hearths. We fetch it from our neighbors, we kindle it at home, we communicate it to others, and it becomes the property of all.
When I muse about memes, I often find myself picturing an ephemeral flickering pattern of sparks leaping from brain to brain, screaming "Me, me!"
(1983), as quoted by James Gleick in Chapter 11 of The Information: A History, A Theory, A Flood