When you are doing something, you have against you every people doing the same thing, every people doing the opposite thing, and the very large majority of people doing nothing.
What lies at the heart of every living thing is not a fire, not warm breath, not a ‘spark of life.’ It is information, words, instructions. If you want to understand life, don’t think about vibrant, throbbing gels and oozes, think about information technology.
Richard Dawkins, British ethologist, evolutionary biologist and author (1986) cited in James Gleick, What Defines a Meme?, Smithsonian Magazine, May 2011.