SMS->EMail/Web needed for Pakistan/India

As mentioned here, there's been a massive earthquake (7.6 on Richter Scale) which has destroyed a lot in Pakistan and India. I've been contacted by people who are saying that, once again, SMS is the only reliable communication medium in the region, and are asking for something like the ARC to be set up.

The problem, of course, is finding someone within that region who could set it up because that's where it should be set up.

But then, the problem is letting people know in the area that there is a number to SMS messages to. Again, prior planning could have helped - but if a local telecommunications company can do a broadcast SMS of the place to send messages to... well, that would be useful. And, of course, language may be an issue here.

Anyone who knows anyone in that area with some technical knowledge, or a telecommunications company that is willing to do something along these lines - respond to this message, or contact me (registration required).

On another note, I wonder when people will understand how important it is to have these systems set up in advance?