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The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
If you talk about another kind of information, if you are trying to communicate the fact that somebody is angry, what order of distortion might be introduced to take the anger out of a message that otherwise will carry the exact same words?
as quoted by James Gleick in 'The Information: A History, a Theory, a Flood'
