Audio Advertising on Websites: PayPerPlay Beta
Submitted by Taran on Wed, 02/13/2008 - 19:22
I recently got an email from someone related to advertising on KnowProSE.com - but it was a little different. It was about a new income/advertising service, PayPerPlay. I'm not one that takes such things lightly - the idea is not to have the content overridden by the advertising, so I approached it skeptically.
There's a long sales letter that I read through, full of the same keywords and buzz phrases that I ignore so well. What I wanted to know were how long the audio would play (because I don't particularly like audio on websites), and how often users would hear it. If every time a visitor clicked on an internal link to the site they had to listen to a Taco Bell commercial, I would not be interested.
The ads are 5 seconds, and one can opt for some 30 second ads that are supposed to pay more. Unique visitors only hear the advertising once per visit, according to the literature. So - I'm trying it out. The whole thing is still in beta, apparently, so I'm giving it the benefit of the doubt while they accumulate statistics and test out their systems.
If you're interested in bypassing their information, you can go ahead and sign up here.
And if you hear advertising on the site and you've got some feedback - I would like to hear it.
Please tell me you won't be using this
Audio advertising is the absolute number one reason I stop visiting sites, and everyone I have ever talked to on the matter agrees. Banners, flash, that sort of thing, even if one doesn't have an ad blocker, they are ignorable, but audio is a step beyond that - it is jarring on the web, where now, playing sound without being directly asked for is the sign of an amateur or a spammer.
Encountering just one flash ad with audio - there is one for smileys that seems to pop up quite often - means I am about 90% less likely to go to a site again, should I remember. If it happened more than once, I would never visit again.
And you signed up to this _from an unsolicited email_???
I'm checking it out.
Like you, I do have an issue with audio advertising. Still, I am willing to try it out - paying the bills isn't greed.
If it becomes troublesome, I'll stop using it.
And this was not really an 'unsolicited email'.
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