Don Tapscott and Anthony D. Williams

A growing number of smart companies are learning that openness is a force for growth and competitiveness. As long as you're smart about how and when, you can blow open the windows and unlock the doors to build vast business ecosystems on top of what we call platforms for participation.

Don Tapscott and Andrew D. Williams, Wikinomics: How Mass Collaboration Changes Everything, Chapter 10 (Collaborative Minds; Being Open)


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