Don Tapscott And Anthony D. Williams

Most technologists agree that DRM is a lost cause (hackers reverse engineer it just as fast as it gets produced). Besides that, it's simply bad for customers. And in a world where customers rule, that means DRM is bad for business. Most publishers won't accept this, however. And the result is that new business models for open content will not come from traditional media establishments, but from companies such as Google, Yahoo and YouTube.