Don Tapscott And Anthony D. Williams

The problem is that media incumbents are moving too slowly. They're getting mired in the thick underbrush of thorny contractual agreements and outdated costly infrastructures. What's worse is that the economic foundation of the industry is based on a business model suited for the era of analog publishing, not for a world of user-driven creation and distribution. These institutions are powerful and deeply engrained [ingrained] in the industry's social and economic contract. It's hard for senior executives to imagine a world where their companies could lose control of the very resources they have monopolized for so long.

That's why the publishing industry has always liked the "information superhighway" metaphor for the internet. They see the Internet as one big content delivery mechanism - a global conveyor belt for pre-packaged, pay-per-use content, not a platform for peer-to-peer collaobration. In order for this vision to work, however, publishers need to exert control through various digital rights management systems that prevent users from repurposing or redistributing content.