Don Tapscott And Anthony D. Williams

Winning in a world of cocreation and combinatorial innovation is all about building a loyal base of innovators that make your ecosystem stronger, more dynamic, and more expedient than the ecosystems of rivals in creating new value for customers. To achieve this, your organization - regardless of the the sector or line of business - needs to identify and open up platforms to enable mass collaboration.

Don Tapscott and Andrew D. Williams, Wikinomics: How Mass Collaboration Changes Everything, Chapter 7 (Platforms for Participation, Winning With an Open Platform)


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