People Don't Like Marketing and Advertising
Submitted by Taran on Tue, 08/21/2007 - 08:39
Yeah, I know, if you're here wondering what kind of obvious headline that is, you're in the choir. I'm just translating.
When John Connell mentions this bit of Wired's vanilla reinvention of what was predicted, I had to chuckle. People have shouted, they have screamed, and given the opportunity they will avoid marketing and advertising unless they like the product enough to get past the gimmicks.
People Don't Like Marketing and Advertising. They like products, they like services, and given half a chance they will find the products and services that they want without being beaten to death by wasted time on commercials on radio and television. There is a reason people use those times to go to the bathroom or grab something from the refrigerator. There is a reason that people don't sell advertising on their houses, cars and refrigerators. If you ask anyone who pays for cable television why they pay for the service and have to watch advertising, they may well scratch their heads.
And if you expect people to log in to a virtual world to go visit something that they avoid by going to the bathroom - well, what then? How long will it take for people to get that?
Useful products and services pretty much do their own advertising and marketing. By all means, enable visibility of the product but don't make us camp in our bathrooms.
Agreed
Well said!
Just be interesting
I've found very useful the recommendation that Mark Ears write in "Herd: How to Change Mass Behaviour by Harnessing Our True Nature".
Just... Be interesting...
I'm agree, people hate marketing and ads. That's why companies should start stablishing closer relationships with their clients. People smell the real, purposeful companies. We should try to be one of these companies who know their purpose (maybe something big like change the world or protect the environment or just be always the best in your field) and of course... always be interesting.
Just my 2 cents.
Carlos L.
www.metaverso.es
P.S. Taran, I voted for you in "blog for a year", good luck.
Gracias, Carlos.
I like quoting Henry Ford - 'a company should make more than money'. In fact, a company that makes only money without providing something else is pretty limited.
There is a lot out there that is interesting, there are products and services which are worthwhile. Yet there are also way too much advertising (he said as his writing appeared next to a Google Ad) - but how worthwhile is that advertising? It seems that advertising itself has become inflated in a very economic sense.
It is no surprise that in a virtual world like Second Life, the whole bubble finally began to collapse. And bubbles never collapse peacefully. :-)
Thanks for voting for me, amigo. I'm not sure what is going on with that...
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