I, Buzz Agent

No, I'm not a buzz agent. I'm really not. In fact, if there were a scale of how much of a buzz agent one is, you could probably see something slightly above zero - so slight, in fact, that it could be considered zero. And if you're like me, you may be wondering what a buzz agent is.

Maybe this article will explain it to you: 'Phoenix' soars into Second Life. From the article:

NEW YORK -- A virtual marketing campaign for "Harry Potter and the Order of the Phoenix" engagements in Imax theaters that transformed Second Life avatars into "buzz agents" for the movie is getting credit as the main impetus behind Imax breaking all of its boxoffice records...

Gee. Reading that article immediately reminded me of when I reviewed Virtual Worlds: Rewiring Your Emotional Future. That's the sort of stuff Jack Myers was writing about, only he didn't talk about how we could use other people; instead he warned other people would try to use us. And, despite the marketing departments all over the world talking about how much the internet makes their jobs easier - they refuse to realize that the people who might buy products are reading what they write.

I'm sorry. I'm not your 'buzz agent'. I recoil from that.