Jack Balkin

It is likely that in the future virtual spaces will be used to create an entertaining space for people to shop online. That means that consumer protection laws will apply in these virtual spaces, including restrictions on false and misleading advertising. Nevertheless, the merger of collective storytelling and shopping may lead to difficult problems; is a certain maneuver or deception a form of false advertising, or is it just part of the game?

Jack Balkin, 'Law and Liberty in Virtual Worlds', The State of Play:Law, Games and Virtual Worlds (2006)


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