Mazda Hakaze Design Concept to be Launched at Second Life
Submitted by Taran on Tue, 02/06/2007 - 09:48
A Press Release via email, passing along:
Leverkusen, 06th February 2007. Mazda’s latest concept car Mazda Hakaze will soon be driving through cyberspace on Nagare Island at Second LifeTM and Mazda Motor Europe wants you to join in the fun.
Mazda Hakaze expresses an exciting new design language called Nagare (pronounced na-ga-reh), created by Mazda’s new global design director, Laurens van den Acker. It was designed at Mazda’s European Design Centre near Frankfurt, Germany, and is the third concept to be shown this auto show season – following Mazda Nagare (shown at the LA Auto Show this past November) and Mazda Ryuga (shown at the Detroit Motor Show just one month ago).
“Nagare is about expressing motion, energy and beauty, in ways that people connect with, and Second Life™ is one of the Internet’s best interactive venues,” said van den Acker. “Of course we love the idea of giving people the chance to connect with and drive our latest concept – virtually, rather than in reality, of course.”
In 2003, the US company LindenLab created Second LifeTM, a virtual 3-D continent that now has about 3 million inhabitants from around the globe. It is one of the fastest-growing “countries” in cyberspace and boasts an average of 15,000 users at any given moment. You can find more details at www.secondlife.com.
“Mazda Hakaze and Second Life™ are a perfect match,” says Peter Birtwhistle, Chief Designer at Mazda Motor Europe. “Hakaze is a cool, compact crossover with roadster feel, and Nagare Island will be a great place for people to do a
virtual drive and just chill out with others. And there are several exciting surprises in store as well.”
# # #
We invite you to join the exclusive press launch of the Mazda Hakaze in cyberspace on 15 February 2007, 17h00 CET, Nagare Island, Second LifeTM
(An advance reservation with your Second LifeTM user name, media name and contact information is required until 12 February 10h00 CET via mazda-press@mazdaeur.com)
Nagare Island and the Mazda Hakaze will be available to all residents of Second LifeTM later the same day, beginning at 18h30 CET.# # #
For more information contact:
Mazda Motor Europe
Public Relations
Tel: +49 2173 943 156
Personally, I'd love to see a Mazda Wankel engine burning hydrogen. But that's just another Rotorhead talking.
Trackback
Mazda are launching their new concept car, the Mazda Hakaze, in Second Life on 15th February!
Ayah...
I probably should try out trackbacks again...
Great car concept!!!
I see the coming of the age of Mazda! This is a beautiful concept. The details are amazing and UNIQUE. Look at the front and rear lights. WOW. The detail on the side also works. This doesn't rely on retro cues it is totally modern. Also very interesting is the features/design that it shares with other mazda concepts parts such as the Mazda mud flap. When you see more than one concept displaying a design element it can't be too far from appearing on a production car. I am looking forward to the next thing from Mazda on the second life.
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