Smokin Aces - SecondLife Style

Universal Pictures is getting into the SecondLife media's main ring of the marketing circus in an interesting way - allowing SecondLife residents to hunt each other down for a million Lindens (about $3,750 US), to be split. This is the same premise as the movie 'Smokin Aces'.

From Adweek's Article:

...The studio is complementing more traditional advertising on TV and Web sites with a Second Life action game that will let users hunt each other down for the opportunity to win a share of 1 million Linden dollars, the metaverse's
virtual currency, or about $3,750. It is also running a widget campaign that encourages movie fans to spread the word by placing trailers on their blogs and MySpace profiles...

...Universal hopes to re-create the vibe of the movie in Second Life by offering a video game-like experience. Visitors to an island Universal bought in the virtual world can sign up to be a hitman, charged with hunting down others and given a choice of weapons. The game is set at a virtual Nomad Hotel, which figures prominently in the movie...

Might be interesting to get a few annoying people in the Nomad Hotel, actually. You can look at the actual Smokin Aces advertisement here. And yes, that is the trailer on the right.

Oh. Joe Carnahan, the director, has a blog.

For the record, I do think the movie looks like one I want to see... and this does appear to be a pretty novel way of getting the public involved. Froody.