Adapt and Overcome: Business In SecondLife

'Second Life's Michael Milken' is a good story about how a businessperson saw a trend and acted upon it while everyone was kicking and fussing about real world businesses entering SecondLife:

...However, Chan saw that major companies began putting large amounts of money in Second Life, including Dell (DELL - commentary - Cramer's Take - Rating), Toyota (TM - commentary - Cramer's Take - Rating) and Cisco (CSCO - commentary - Cramer's Take - Rating). In his opinion, the introduction of big name real-world entities meant that it would be only a matter of time before the virtual financial markets matured into something that could support more advanced financial services...

There's a lesson there for people who haven't yet decided to adapt to SecondLife's change in business climate. Adapt, evolve, survive - and profit.

Don't adapt, don't evolve - don't survive. Lose. No matter how much you write about it. :-)

So what businesses within SecondLife should be doing right now is positioning themselves for the future. Sure, your business may be well established... but that advantage is easily lost. Plenty of people out there - both real world businesses and individuals - who will happily take your business away from you.

Make sure the blood in the water isn't yours. ;-)