Reuters Future of Media Summit to touch SecondLife (UPDATED)

Updated (28 Nov 2006): Per UPDATED TIMES - Reuters to interview execs in Second Life:

Fils-Aime will be interviewed at 6:00 am PST on Wednesday, Nov. 29, and Bronfman will be interviewed at noon PST on Friday, Dec. 1. Further details will be available at the Reuters Second Life News Center later this week.

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This is being published here as it affords people a chance to ask questions of the folks of Nintendo and the Warner Music Group while in SecondLife; it is the announcement of a media event. Via email and posted with permission:

REUTERS ATRIUM, Second Life, Nov 26 – Reuters will hold two groundbreaking interviews this week inside Second Life with Nintendo of America President Reggie Fils-Aime and Warner Music Chief Executive Edgar Bronfman.

Fils-Aime and Bronfman will be interviewed by bureau chief Adam Reuters in a new auditorium that has been created on the Reuters sim, in front of a live audience. The executives will have their own customized avatars and will take questions from residents.

Attendance will be limited to 50 on a first-come, first-served basis. A live video feed, including audio, will be available for residents to stream onto their own land, or to access outside of Second Life.

The interviews, part of the Reuters Media Summit taking place this week in New York, are the first in a planned series of Reuters Second Life news events with a diverse group of newsmakers and opinion leaders.

Fils-Aime will be interviewed at 0730 PST on Nov. 29, and Bronfman will be interviewed at 1200 PST on Dec. 1. Further details will be available at the Reuters Second Life News Center.

Before you go reaching for your calendar, the 29th of this month is Wednesday.

Keep an eye on the Reuters Second Life News Center for information regarding this; it is not up at the time of this writing and therefore may change.

This is all part of the Reuters Media Summit in New York, Nov. 27 – Dec. 1:

MEDIA ADVISORY

Monday, Nov. 27, 2006

Leading Media Industry CEOs to Discuss Future of Media at Reuters Media Summit in New York, Nov. 27 – Dec. 1

Richard Parsons, Barry Diller, Mel Karmazin, Edgar Bronfman, Doug Morris, Lawrence Probst, Anne Sweeney, Susan Lyne, Howard Draft and Other Media Leaders to Attend

The Power of Sports: NBA, NFL and Major League Baseball Chiefs to Discuss Sports Marketing Insights

Continuous Summit Coverage and Analysis on Reuters.com

Summit Marks Official Launch of MediaFile Blog on Reuters.com

New York (Monday, Nov. 27) – Starting today, 24 of the media industry’s most influential executives will share their views on the future of media at the Reuters Media Summit in New York. The Reuters Media Summit will produce an entire week (Nov. 27 – Dec. 1) of news from exclusive Reuters interviews with the likes of Richard Parsons, Edgar Bronfman, Barry Diller, Mel Karmazin, Bud Selig, Howard Draft, Doug Morris, David Stern and other media, sports and advertising industry leaders.

Continuous coverage of the Summit is available to subscribers of Reuters desktop services and on Reuters.com at www.reuters.com/summits. An RSS feed of summit news is also available on Reuters.com.

Throughout the Summit, Reuters journalists will conduct exclusive interviews with top media industry executives about their strategies for growth, new media and the future of the industry. Leaders of the three biggest U.S. sports associations will also speak exclusively to Reuters about the future of their leagues and the ways they plan to build on their marketing power.

Confirmed summit participants include:

Blockbuster CEO John Antioco

Disney/ABC Networks Co-Chairman Anne Sweeney

Draft FCB CEO Howard Draft

Electronic Arts CEO Lawrence Probst

Getty Images CEO Jonathan Klein

IAC/InterActiveCorp Chief Executive Barry Diller

JP Morgan Managing Director and Head of Sports Finance, Richard Walden

Major League Baseball Commissioner Bud Selig

Martha Stewart Living Omnimedia Inc CEO Susan Lyne

Mediaedge:cia Global CEO Charles Courtier

Merrill Lynch Analyst Jessica Reif Cohen

NBA Commissioner David Stern

Netflix CTO Neil Hunt

NFL Commissioner Roger Goodell

Nielsen Media Research CEO Susan Whiting

Nintendo of America President Reggie Fils-Aime

Regal Entertainment Group Chairman and CEO Michael Campbell

Sirius Satellite Radio Chief Executive Mel Karmazin

TBWA/Chiat/Day Worldwide CEO Jean-Marie Dru

Time Warner CEO Richard Parsons

Universal Music Group CEO Doug Morris

Vonage Chairman Jeffrey Citron

Walt Disney Studios Chairman Dick Cook

Warner Music Group CEO Edgar Bronfman

Reuters MediaFile Launched: This week also marks the official launch of MediaFile, a blog led by Reuters technology and media reporters Eric Auchard and Ken Li. MediaFile, with posts contributed by Reuters journalists around the globe covering the crossroads of media and technology, allows Reuters journalists an opportunity to share additional knowledge and offer reader feedback.

MediaFile will be updated throughout the week with exclusives and insights from the Reuters Media Summit, continuing as one of several ongoing blogs on Reuters.com. Online at: http://blogs.reuters.com/category/themes/mediafile/

“Reuters Summits are carefully monitored by business decision-makers, market followers and other news outlets for breaking news,” said Guhan Selvaretnam, Vice President, Reuters Media. “This summit has unparalleled depth and intensity with exclusive Reuters interviews with leading media, advertising and sports league executives. Throughout the Reuters Media Summit, we will examine the challenges of the new and old media landscapes and the crucial strategic decisions facing these top executives.”

“The world’s largest media companies are grappling with the need to invest in new ventures for growth, while not undermining existing business models,” said Michele Gershberg, Deputy Editor for Technology and Media at Reuters. “In this summit, we expect to hear from some of the most powerful media executives about finding opportunities in a time of rapid change.”

Since 2004, Reuters Summits have featured exclusive panel discussions and one-on-one interviews with CEOs of major companies, industry analysts and government and policy officials to discuss current business, trade and regulatory issues, industry and economic trends as well as specific company news.

Reuters Industry Summits for the remainder of the 2006 include the Reuters Aerospace and Defense Summit, Dec 04 – 07, in Washington, DC, and the Reuters Investment Outlook 2007 Summit, Dec 11 – 14, in New York. For more information, visit www.reuters.com/summits.

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Media Contacts:

REUTERS - U.S.:

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+1-646-223-4386

ty.trippet ( at ) reuters.com

Wendy Sachs

Dan Klores Communications

+1-212-981-5180

wendy_sachs ( at ) dkcnews.com

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