Linden Labs Setting Up For Asian Invasion

Via Lewis to run PR for Second Life Asia roll-out:

...Lewis displaces US incumbent Flashpoint PR, which did not participate in a pitch process that also included one other agency. With Second Life gearing up for launches in Japan and Korea, Linden Lab director of marketing Catherine Smith said that the company's Asian marketing communications will lead with PR.

"Second Life is all about experiences and so the media is a natural channel for us," said Smith. "Second Life residents are great evangelists so word spreads rapidly and the world has attracted a broad range of media interest already from business to mens' lifestyle publications in Asia, not to mention several broadcast news stations which are working on stories as we speak."...

Will this mean I can buy Yen through Lindex? :-)

And as a sidenote, this sort of brings language in SecondLife in a more real context.