Clive Longbottom

Once out of the classroom, attempts to push not only children, but also people of working age, through to educational sites has only passing success. The problem with PCs hooked up to the internet is that they have access to all the interesting stuff as well - all the instant messaging, all the YouTube, MySpace, and SecondLife sites that are out there. These sites have a far greater pull to the demographic that need the life skills than any well-meaning, "worthy" educational site may ever have. It is also notable how government fails when trying to get people to engage with its own sites - direct.gov is a prime example, and most people only get to a government site through a Google search in the first place.