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Well established hierarchies are not easily uprooted; Closely held beliefs are not easily released; So ritual enthralls generation after generation.
38 Ritual
Innovation is more than having new ideas: it includes the process of successfully introducing them or making things happen in a new way. It turns ideas into useful, practicable and commercial products or services.
‘Taking good ideas to market’, Ch 11, Effective Innovation (2009), revised edition.
