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I suspect we will know soon enough as Luxim is debuting on the global stage next month @ Light and Building, which is expected to have 130,000+ attendees.

http://light-building.messefrankfurt.com/global/en/home.html

I believe Luxim is still a bit in stealth mode, coming off their initial entry into the rear projection TV market last year. Their current offering seems to be quite a bit more efficient than their LiFi 4000, featured on their website, and which Panasonic replaced all UHP mercury lamps with in their rear projection TV line-up.